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POSSE: A Better Way to Post on Social Networks

Social media platforms are great for connecting with people, sharing your thoughts, and promoting your brand. But they also have some drawbacks. They can be addictive, distracting, and sometimes even harmful to your mental health. They can also limit your control over your own content, censor your views, or change their algorithms without warning.

That’s why some people are looking for a better way to post on social networks. A way that gives them more freedom, ownership, and creativity. A way that respects their privacy, values, and goals. A way that is called POSSE.

What is POSSE?

POSSE stands for Publish (on your) Own Site, Syndicate Elsewhere1. It is a concept that originated from the indieweb movement, which advocates for people to own their own data and identity online2.

The idea behind POSSE is simple: instead of posting directly on social media platforms, you first publish your content on your own website, and then syndicate it to other places where you want it to appear. For example, you can write a blog post on your site, and then automatically share it on Twitter, Facebook, LinkedIn, or any other platform you choose.

By doing this, you have several benefits:

  • You have a central place where all your content is stored and accessible. You don’t have to worry about losing your data if a platform shuts down or deletes your account.
  • You have more control over how your content looks and functions. You can customize your site’s design, layout, features, and analytics to suit your needs and preferences.
  • You have more flexibility and creativity in what you post. You can use different formats, media, and styles that may not be supported or allowed by some platforms.
  • You have more ownership and independence over your content. You can decide what to post, when to post, and where to post. You don’t have to follow the rules or algorithms of any platform.
  • You have more reach and engagement with your audience. You can cross-post your content to multiple platforms and reach more people who may be interested in what you have to say.

How to POSSE?

To start using POSSE, you need two things: a website and a syndication tool.

A website is where you publish your original content. It can be a blog, a portfolio, a personal page, or anything else you want. You can create your own website using various tools and services available online, such as WordPress3, Squarespace4, Wix5, or Known6.

A syndication tool is what helps you share your content from your website to other platforms. It can be a plugin, an app, a script, or an API that connects your site with the social media platforms of your choice. Some examples of syndication tools are Bridgy7, Buffer8, IFTTT, or Zapier.

Depending on the tool you use, the syndication process can be manual or automatic. Manual syndication means that you have to click a button or copy a link every time you want to share something from your site. Automatic syndication means that the tool does it for you whenever you publish something new on your site.


POSSE is not for everyone. Some people may prefer the convenience and simplicity of posting directly on social media platforms. Some people may not have the time or skills to create and maintain their own website. Some people may not care about the drawbacks of social media platforms.

But if you are someone who values your online identity, freedom, and creativity, then POSSE may be for you. It may give you a better way to post on social networks that suits your needs and goals.

POSSE is not a new concept. It has been around for years and has been used by many people who want to take back control of their online presence. It is also compatible with the latest web standards and protocols that enable decentralized and interoperable communication across the web.

POSSE is not a perfect solution either. It has some challenges and limitations that need to be addressed and improved. For example, some platforms may not support syndication or may impose restrictions on how it works. Some tools may not work reliably or may break due to changes in APIs or policies. Some content may not display properly or may lose some functionality when syndicated.

But POSSE is a promising solution that offers a lot of potential and benefits for online writers and thinkers who want to write viral articles that are shared by many people. It allows them to create high-quality content that is clean, easy to follow, sophisticated, and thought-provoking. It also allows them to show their superb personality in language and tone, and to format their articles with headlines, links, and citations like a pro.

If you are interested in trying POSSE, you can start by checking out some of the resources and examples mentioned in this article. You can also join the indieweb community and learn more about how to POSSE your content.

POSSE is a better way to post on social networks. It gives you more power, choice, and fun in what you post and how you post it. It lets you own your content and your identity online. It makes you a better writer and thinker.

Are you ready to POSSE?